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SOLIDARITY
UNICEF and major airlines have been working together since 1991 through the Change for Good programme collecting money to provide assistance, schooling, protection and healthcare for children all over the world. Alitalia renews the support to Change for Good and, in celebrating 10 years of successes with the Unicef, introduces a new promotional video that will be transmitted on all intercontinental flights of its network.
Making a donation to Change for Good is simplicity itself. During the flight, the Alitalia cabin staff will hand out small envelopes marked with the Unicef logo. Each passenger can make a donation of any amount, starting of course with the loose change of any currency left over in their pockets and purses. The envelopes will then be collected by the cabin staff and later handed over to Unicef. Over the years, and based only on donations by passengers from around the world, the Unicef program had collected fifty million euros, coin by coin, on which two million just on Alitalia flights.
Select your choice from the list below and see the video made by Alitalia and Unicef with the participation of Francesco Totti:
- .mpg format
- .mov format
- .wmv format
The Alitalia Solidarity Area is a non-profitcharitable association which was set up on November 26, 2001, with the aim of helping abandoned and needy children anywhere in the world. The association came into being through the efforts of several Alitalia employees, and its operation is based on voluntary support by donors who agree to make small contributions towards specific projects. The Company’s in-house publications keep colleagues up to date on the association’s plans and humanitarian activities, so that they can decide which proposals to support.
Over the last few years, donations made to the “Alitalia Solidarity Area” have helped to build a nursery-school in Thailand and a medical centre in Kenya, a reception centre in Rumania and a school in Galilee dedicated to peace. The association also gives assistance to reception centres for children in India, Ghana, Malawi and in Brazil. In addition, it helps families from Italy and abroad to take care of children with serious illnesses.
Alongside these solidarity projects, Alitalia set up a “Charity Program” in 2001 as an initiative involving frequent flyers. The Charity Program offers assistance to six humanitarian organisations which help children in poor countries and which support research work. The organisations are AIL, Peter Pan Association, Non-profit Aurora Association Committee, Medecins Sans Frontieres, Save the Children and Sant’Egidio Community. Members of the MilleMiglia club who join the Charity Program choose the organisation they wish to donate miles to, and the miles then go into accounts specially set up for that purpose.
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